{"id":87,"date":"2023-08-06T18:44:42","date_gmt":"2023-08-06T16:44:42","guid":{"rendered":"https:\/\/soycrisrubio.com\/?p=87"},"modified":"2024-03-02T15:17:22","modified_gmt":"2024-03-02T13:17:22","slug":"en-que-te-puede-ayudar-un-copywriter","status":"publish","type":"post","link":"https:\/\/soycrisrubio.com\/en\/en-que-te-puede-ayudar-un-copywriter\/","title":{"rendered":"How can a copywriter help you?"},"content":{"rendered":"

\u00bf Copywriting<\/strong> ? You might wonder what that word is that everyone in marketing talks about and that I have never stopped or worried about knowing what it means.
\nIt is an English term that you can get an idea of \u200b\u200bwhat it may be, but do you really know what it means?
\n You have come to the right place where you will find out everything about Copywriting.<\/p>\n

WHAT ARE YOU GOING TO FIND IN THIS POST?<\/strong><\/p>\n

I will explain it to you in a few words
\n\u2013 You will finally know what Copywriting is
\n\u2013 Who writes these texts
\n\u2013 The purpose of all of them
\n\u2013 The great impact it has on today's world
\n\u2013 What types are there?
\nand finally, not everything you read is Copywriting.<\/p>\n

Let's start at the beginning, what is the definition?
\n It is the ability to persuasively write any type of text so that your ideal client takes a certain action.<\/p>\n

Give me the opportunity to show you the power of well-chosen words and how to guide your potential clients to take action.<\/p>\n

COPYWRITING ALLOWS YOU TO BOOST THE VALUE OF YOUR BRAND <\/strong><\/p>\n

So that you understand it a little better, I will tell you about a real situation that has surely happened to you or is familiar to you.
\nYou start a new job and there are 5 more colleagues with you.
\nYou know your worth, you believe in your skills and commitment to the company above what they have, but one day they offer a super interesting project that you had been wanting for a long time to one of your colleagues and to your surprise! No! it's you !<\/p>\n

Your head is in a mess and thinking about the situation. Why hasn't they proposed it to you? What happened so that this project is not yours? What have I done wrong ? , and thus endless questions that echo in your head while you return home.<\/p>\n

I have to tell you that Copywriting answers all your questions about these:<\/p>\n

It has been known to sell. Just like that, he has known how to communicate and highlight his value through his words.<\/p>\n

Surely that position is not yours, not because you have better qualities or virtues, just that you have been intelligent and have known better than anyone to stand out from the rest of your colleagues.<\/p>\n

COPYWRITING IS A PERSUASIVE WRITING TECHNIQUE<\/strong><\/p>\n

It is not just about writing, but about doing it with a specific intention and objective. You should not confuse it with content writing or content creation without a clear objective.<\/p>\n

Among others it includes:
\n\u2013 convert a reader into a subscriber
\n\u2013 Build loyalty to that subscriber with a daily newsletter
\n\u2013 Carry out email marketing campaigns
\n\u2013 Get customers to want to read more and ask for more information about the service\/product
\n\u2013 Reach more audience through social networks, create a community <\/p>\n

This market is very demanding and quite competitive, where we have to differentiate ourselves and stand out from our competition.<\/p>\n

Si nos ponemos a pensar : \u00bf Qu\u00e9 hay mejor que las palabras ?.<\/p>\n

You have to be clear that you write for only one person, your ideal client.<\/p>\n

But first you must be clear about your ideas and answer three basic questions: <\/p>\n

\u2013 Who is your ideal client?
\n– \u00bf Qu\u00e9 problema o necesidad puedes ayudarle a satisfacer o resolver ?
\n– \u00bf C\u00f3mo vas a solucionar esa necesidad o ese problema de tu cliente ?<\/p>\n

THE RESEARCH PROCESS<\/strong><\/p>\n

The research process of a copywriter is the key to achieving success, it is the fundamental piece to achieving a text that works, that sells.
\n When it comes down to it, how much time we have invested in this point will make the difference with the result we achieve.
\nDebemos realizar una investigaci\u00f3n tanto interna como externa .<\/p>\n

In fact, a copywriter is 70% research, 20% writing and 10% editing.
\nIf you want to sell, you must know perfectly what the true motivations are that drive your clients to make their decisions.
\nWe must go beyond the superficial, the vast majority of purchases are governed by the emotional.<\/p>\n

All phases of a copywriter's work are directly or indirectly linked to the research process.
\nFirst we must have an interview with the client, to LISTEN.
\nWe then begin our process of thoroughly researching our client's company as well as our client and their needs.
\nWe analyze the competition and compile all the information that can be useful to us to create a text that is appropriate to what the client has asked us for.<\/p>\n

Finally, we layout, write the text, edit, revise and deliver.
\nIt is important and as advice that you follow up later.<\/p>\n

THE COPYWRITER SHOULD BE AS SPECIFIC AS POSSIBLE<\/strong> <\/p>\n

With this you will avoid talking to everyone in general without attracting anyone's attention.
\nA good copy must listen, empathize and inform.<\/p>\n

Good Copywriting practices obtain great results, it is a very simple change that you can make on your website.
\nIt will be your turning point to succeed.<\/p>\n

SI CONECTAS , VENDES .<\/em><\/p>\n

Be clear about your objective
\nHere I leave you a screenshot of what you should not do: talk to the client about you and about them at the same time.<\/p>\n

\"\"<\/p>\n

We must transmit authenticity.
\nI have to tell you that any successful business has Copywriting.<\/p>\n

TYPES OF COPYWRITING <\/strong><\/p>\n

Most people will think,
\nBut are there also types of Copywriting?
\n How crazy, what a world I've gotten myself into, new things and information keep coming out.<\/p>\n

The best known is DIRECT RESPONSE COPYWRITING, well if you don't control many languages, Direct Response Copywriting. It can be considered the origin, since it was the one used by the first publicists, one of the pioneers was Claude Hopkins, hence the concept reaches our days in English.
\nUna de las curiosidades que tuvo el trabajo de este referente fue utilizar el concepto \u00abreason why\u00bb<\/em> , es decir ofrecer a el consumidor una raz\u00f3n para creer en el producto o servicio que se ofrece.<\/p>\n

It is the turn of creative copywriting, which is normally what most marketing agencies offer, since its main mission is to position a brand in the current market and elevate it to the point of turning it into a benchmark in the corresponding sector.<\/p>\n

The third type is SEO Copywriting, which from my point of view should go hand in hand with direct response copywriting or web copywriting, since its objective is to position the texts in search engines. They try to place the content among the first results of the most popular search engines, such as Google.<\/p>\n

Marketing copy is writing based on the needs of the consumer. The clearest example would be email marketing, one of the most direct and efficient techniques when it comes to achieving a future sale.<\/p>\n

Finally, we have technical copywriting, which is responsible for specializing in a certain sector. Authors must have extensive knowledge to create content for a smaller and more specific audience. <\/p>\n

You often find a lot of texts in your life, but\u2026
\n IS IT COPYWRITING?<\/p>\n

I'm sorry to tell you that not all the texts you read on social networks, blogs, on posters... are copywriting
\nMost people tend to confuse concepts, but in this article I give you a tip to be able to differentiate them, you must look at the PURPOSE of that text <\/p>\n

To understand it better, I will explain some differences.<\/p>\n

\u2013 Content educates, copy sells
\n\u2013 Content creates community, copy gets those clients you need
\n\u2013 The content provides value, the copy offers commercial value
\n\u2013 The editor seeks the reader's attention, the copy seeks the reader's action
\n\u2013 The editor attracts, the copy converts <\/p>\n

As you can see, they are very subtle differences but with a great background, it is like a double-edged sword, and the thing is that when the copy works best is when there is good content behind it, rather a good strategy.<\/p>\n

If you want more information about this topic or are interested in hiring any of my services, I leave you the link below.
\nform<\/a><\/p>\n

Follow me on my social networks to find out all the news and new tips instagram<\/a><\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

\u00bf Copywriting ? Te preguntaras que es esa palabra de la que hablan todos en marketing y que nunca me he parado ni preocupado en saber que significa. Es un t\u00e9rmino ingl\u00e9s que te puedes hacer una idea de lo que puede ser pero \u00bf realmente sabes que significa ? Has llegado al lugar id\u00f3neo […]<\/p>\n","protected":false},"author":1,"featured_media":155,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-87","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywriting"],"jetpack_featured_media_url":"https:\/\/soycrisrubio.com\/wp-content\/uploads\/logo-la-copy-cervantina-1.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/soycrisrubio.com\/en\/wp-json\/wp\/v2\/posts\/87","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soycrisrubio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soycrisrubio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soycrisrubio.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/soycrisrubio.com\/en\/wp-json\/wp\/v2\/comments?post=87"}],"version-history":[{"count":15,"href":"https:\/\/soycrisrubio.com\/en\/wp-json\/wp\/v2\/posts\/87\/revisions"}],"predecessor-version":[{"id":784,"href":"https:\/\/soycrisrubio.com\/en\/wp-json\/wp\/v2\/posts\/87\/revisions\/784"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/soycrisrubio.com\/en\/wp-json\/wp\/v2\/media\/155"}],"wp:attachment":[{"href":"https:\/\/soycrisrubio.com\/en\/wp-json\/wp\/v2\/media?parent=87"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soycrisrubio.com\/en\/wp-json\/wp\/v2\/categories?post=87"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soycrisrubio.com\/en\/wp-json\/wp\/v2\/tags?post=87"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}