¿ Copywriting ? You might wonder what that word is that everyone in marketing talks about and that I have never stopped or worried about knowing what it means.
It is an English term that you can get an idea of ​​what it may be, but do you really know what it means?
You have come to the right place where you will find out everything about Copywriting.

WHAT ARE YOU GOING TO FIND IN THIS POST?

I will explain it to you in a few words
– You will finally know what Copywriting is
– Who writes these texts
– The purpose of all of them
– The great impact it has on today's world
– What types are there?
and finally, not everything you read is Copywriting.

Let's start at the beginning, what is the definition?
It is the ability to persuasively write any type of text so that your ideal client takes a certain action.

Give me the opportunity to show you the power of well-chosen words and how to guide your potential clients to take action.

COPYWRITING ALLOWS YOU TO BOOST THE VALUE OF YOUR BRAND

So that you understand it a little better, I will tell you about a real situation that has surely happened to you or is familiar to you.
You start a new job and there are 5 more colleagues with you.
You know your worth, you believe in your skills and commitment to the company above what they have, but one day they offer a super interesting project that you had been wanting for a long time to one of your colleagues and to your surprise! No! it's you !

Your head is in a mess and thinking about the situation. Why hasn't they proposed it to you? What happened so that this project is not yours? What have I done wrong ? , and thus endless questions that echo in your head while you return home.

I have to tell you that Copywriting answers all your questions about these:

It has been known to sell. Just like that, he has known how to communicate and highlight his value through his words.

Surely that position is not yours, not because you have better qualities or virtues, just that you have been intelligent and have known better than anyone to stand out from the rest of your colleagues.

COPYWRITING IS A PERSUASIVE WRITING TECHNIQUE

It is not just about writing, but about doing it with a specific intention and objective. You should not confuse it with content writing or content creation without a clear objective.

Among others it includes:
– convert a reader into a subscriber
– Build loyalty to that subscriber with a daily newsletter
– Carry out email marketing campaigns
– Get customers to want to read more and ask for more information about the service/product
– Reach more audience through social networks, create a community

This market is very demanding and quite competitive, where we have to differentiate ourselves and stand out from our competition.

Si nos ponemos a pensar : ¿ Qué hay mejor que las palabras ?.

You have to be clear that you write for only one person, your ideal client.

But first you must be clear about your ideas and answer three basic questions:

– Who is your ideal client?
– ¿ Qué problema o necesidad puedes ayudarle a satisfacer o resolver ?
– ¿ Cómo vas a solucionar esa necesidad o ese problema de tu cliente ?

THE RESEARCH PROCESS

The research process of a copywriter is the key to achieving success, it is the fundamental piece to achieving a text that works, that sells.
When it comes down to it, how much time we have invested in this point will make the difference with the result we achieve.
Debemos realizar una investigación tanto interna como externa .

In fact, a copywriter is 70% research, 20% writing and 10% editing.
If you want to sell, you must know perfectly what the true motivations are that drive your clients to make their decisions.
We must go beyond the superficial, the vast majority of purchases are governed by the emotional.

All phases of a copywriter's work are directly or indirectly linked to the research process.
First we must have an interview with the client, to LISTEN.
We then begin our process of thoroughly researching our client's company as well as our client and their needs.
We analyze the competition and compile all the information that can be useful to us to create a text that is appropriate to what the client has asked us for.

Finally, we layout, write the text, edit, revise and deliver.
It is important and as advice that you follow up later.

THE COPYWRITER SHOULD BE AS SPECIFIC AS POSSIBLE

With this you will avoid talking to everyone in general without attracting anyone's attention.
A good copy must listen, empathize and inform.

Good Copywriting practices obtain great results, it is a very simple change that you can make on your website.
It will be your turning point to succeed.

SI CONECTAS , VENDES .

Be clear about your objective
Here I leave you a screenshot of what you should not do: talk to the client about you and about them at the same time.

We must transmit authenticity.
I have to tell you that any successful business has Copywriting.

TYPES OF COPYWRITING

Most people will think,
But are there also types of Copywriting?
How crazy, what a world I've gotten myself into, new things and information keep coming out.

The best known is DIRECT RESPONSE COPYWRITING, well if you don't control many languages, Direct Response Copywriting. It can be considered the origin, since it was the one used by the first publicists, one of the pioneers was Claude Hopkins, hence the concept reaches our days in English.
Una de las curiosidades que tuvo el trabajo de este referente fue utilizar el concepto «reason why» , es decir ofrecer a el consumidor una razón para creer en el producto o servicio que se ofrece.

It is the turn of creative copywriting, which is normally what most marketing agencies offer, since its main mission is to position a brand in the current market and elevate it to the point of turning it into a benchmark in the corresponding sector.

The third type is SEO Copywriting, which from my point of view should go hand in hand with direct response copywriting or web copywriting, since its objective is to position the texts in search engines. They try to place the content among the first results of the most popular search engines, such as Google.

Marketing copy is writing based on the needs of the consumer. The clearest example would be email marketing, one of the most direct and efficient techniques when it comes to achieving a future sale.

Finally, we have technical copywriting, which is responsible for specializing in a certain sector. Authors must have extensive knowledge to create content for a smaller and more specific audience.

You often find a lot of texts in your life, but…
IS IT COPYWRITING?

I'm sorry to tell you that not all the texts you read on social networks, blogs, on posters... are copywriting
Most people tend to confuse concepts, but in this article I give you a tip to be able to differentiate them, you must look at the PURPOSE of that text

To understand it better, I will explain some differences.

– Content educates, copy sells
– Content creates community, copy gets those clients you need
– The content provides value, the copy offers commercial value
– The editor seeks the reader's attention, the copy seeks the reader's action
– The editor attracts, the copy converts

As you can see, they are very subtle differences but with a great background, it is like a double-edged sword, and the thing is that when the copy works best is when there is good content behind it, rather a good strategy.

If you want more information about this topic or are interested in hiring any of my services, I leave you the link below.
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